Where the commercial meets the creative.
Freelance General Manager. Helping Female Founders get clear on their business and execute their strategy.
Branding beyond your logo.
Branding is everything. It’s what you say, how you say it, and who you’re saying it to. It’s how you look, how you feel, and what you stand for.
Branding is so much more than your logo, font, and colours.
Branding extends to your processes and systems, both internally and externally. Branding is how you treat your clients and your people and above everything else, branding is how you make people feel.
Did I mention that branding is everything?
Does this sound like you?
Your to-do list is starting to resemble a 4-year-old’s Christmas wish list—never-ending and impossible to tackle. You’re growing, achieving so much, but with each passing day, that uneasy feeling creeps in: What if I drop the ball?
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Your head is buzzing with ideas (so many great ones!), but you’re stuck spinning your wheels. You need someone who not only helps you prioritise but who understands the weight of wearing all the hats.
You’re a founder, a creator, an entrepreneur—juggling the big vision in the daily grind. You need a right-hand wing-woman who rolls up their sleeves, a partner-in-crime (without the crime bit), and a trusted confidante.
Why you need a partner in crime.
You built your business from your passion, but now the passion feels buried under admin, operations, and those business-critical tasks that, let’s face it, feel downright dull. Your creativity is stalling, and the overwhelm is real. Sound familiar?
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Here’s the thing: you don’t have to do it all. Actually, you shouldn’t do it all. What you need is someone who gets inside your head, unravels your ideas, and helps turn them into reality without the added stress.
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That’s where I come in. I’m not just another consultant with a PowerPoint deck of recommendations. I’m a doer, a fixer, and your all-in problem solver. I work alongside women like you—ambitious, creative, and overloaded—to bring order to the chaos.
Together, we’ll tackle everything from sales and marketing to operations, systems, and team management.
Breathe again, together.
Let’s get you back to what you love—running your business and dreaming big—while I handle the parts you loathe.
The first step? Let’s chat. A simple discovery meeting, face-to-face or via Zoom, will show you what’s possible.
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I work with people who I vibe with—founders who match my passion and energy. When we click, that’s where the magic happens.
If this sounds like the kind of partnership you’ve been craving, let’s make it happen.
How I work
1
I ignite your purpose
I start with your "why". What motivated you to start? This can get lost in the daily grind.
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By getting clear on your purpose and getting clarity on your "why" you find alignment in your business, attract your people and "do good work".
With purpose and alignment we can tackle your pain points, get clarity and propel the business forward.
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2
I see both sides
I am commercial AND creative - which is my superpower - so while I have my eye on the numbers keeping it real, it is also my mission to bring you back to your brand purpose and keep your word.
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Consistency in your brand message is my top priority, ensuring it is expressed visually, written in your copy and executed across your operations.
3
I am about action
As a business owner, you don't need more ideas, you need more hands. More than advice and coaching, I work alongside you, tackling your challenges.
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We dive deep into your offer, and the problem you’re solving for your customers. We look at your current operations and figure out what is preventing you to take that next leap.
Services
Front of House
Collateral
Internal & External Documents
I can help create Brand Decks, Client Proposals, One-Pagers, Email Sequences, Pricelists and more. All of the documents that you need for digital and print.
Commercials
Financial Modelling
I get your pricing crystal clear through understanding your costs, route to market and product positioning. Do you know your profit margin by product by channel?
Back of House
Systems
Technology
I am the go-to IT help desk. I can help implement and maintain these systems.
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Google Workspace
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Unleashed Inventory Management
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Xero
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Connecteam
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CRM
About Me
Wife and proud mama of 2 girls. A consumer at heart, lover of tech and coffee. Currently renovating our third and final forever home. Can switch from deep and serious conversation to celebrity gossip in the same breath. Pizza and burgers over fine dining and brunch over dinners. Passionate, no BS, get-shit-done attitude with drive to succeed and elevate those around me.
15+ years SME & start up experience
Comfortable being hands-on across all aspects of business. My natural habitat is the "right-hand", "go-to" trusted person for a business owner. I have worked with CPG and FMCG in wholesale and DTC, working with independent and major retailers as well as merchandising services for the respective channels.
Are these thoughts killing your vibe?
I don't like the direction we're heading.
I am being pulled in so many directions.
I need some processes.
I can't be doing this manually anymore.
There's gotta be a better way.
I just need to get it out of my head on paper.
I don't know how I am going to manage this growth.
I think I am going to let a client down soon.
I am not sure if my pricing is right.
I don't have time to train anyone new, I will just do it myself.
I need a new website but I don't know what I am talking about. I don't have time or understand how to manage an ad agency. I think I need a new strategy.
I just need another "me".